Is this airport comedy?

The sign in the Seattle-Tacoma airport concourse says:

Why must I show my ID?
Identity is important. We need to make sure that the name on your ID matches your boarding pass.

Dear Sea-Tac:
Your sign merely restates what you’re doing. It does not provide any further insight into your question at all, much less provide an answer.
Yours,
A Traveler With a Brain